Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Traveling Tips for Severe Weather

There is a lot of forethought that goes into a trip. You think about packing, plane tickets, travel time, what to do when you arrive. However, sometimes Mother Nature can spoil even the best travel plans. Thankfully, you can take steps to prevent her spoiling the vacation you worked so hard for. Weather can impact you on every level. From what you bring, to what you buy, to what you do after you arrive, to even arriving or leaving on time. It can also affect the vehicle you rent or take around. The following are a few helpful tips you can utilize to help ensure that the elements have very little negative affect on your trip.

First and foremost, try going during the most temperate time of the year. If you plan on traveling north, try to go in the summer, or spring. If you are traveling south, fall or even winter are pretty safe bets. You can also familiarize yourself with the weather patterns of the area you are going to. If you are going to Arizona or New Mexico, check to see if its monsoon season or if there is a drought currently taking place. If you are going to a place like New York or Chicago during the winter, check the snow patterns. Some places have consistent snowfall throughout the entire winter, starting either before you expect or ending long after.

You can also pack to prepare, just in case the weather takes a turn for the worse. Normally you can buy whatever you need at your destination but a little forethought will help you avoid those unnecessary costs. Packing a heavy coat for winter states or a couple umbrellas for rainy states will go a long way in making sure you stay happy and you can spend your money on something you want rather than something you’ll end up needing.

Something else to consider is where you are staying. Make sure the hotel you are staying at is up to date and centrally located to the places you’d like to go. There are few things worse on a trip than having to spend it cooped up in four walls because a hurricane or blizzard suddenly hit. You can also rent a certain type of vehicle to help with your destination and needs. An SUV will come in handy if you are going somewhere that might have conditions that affect the road.

Finally, try and reach out to any local people in the area. They can sometimes be much more helpful than any website or television forecast. Your rental car company or hotel concierge should be able to provide you with a first-hand account of what you can expect weather-wise for your vacation. So, remember: research the area you are traveling to. Pack a light jacket, sensible shoes or a couple of ponchos. Look into your hotel location and accommodations and make sure your mode of transportation can handle most inclement weather. If you follow these simple tips, you should be ready for anything!

What is Political Science?

"Political science" is generally defined as the study of Governments, political processes and political behavior. It is a branch of the social sciences where study mainly revolves around analyzing, describing and anticipating political behavior along with political systems. In fact, the best way to describe it is as a science that revolves more around subjective elucidations than hard data. It is a science that helps a person in understanding the relationships between other individuals, groups and the state, along with the working procedure of modern government.

Political science as a discipline is relatively new and in recent years gained enough recognition among young students of the United States. It is mainly includes various sub-fields like philosophy and theory of political system, political economy, policy studies, international relations, and a collection of other related fields. The major aim of political science is to help a student make a career in politics and give them a proper knowledge of the political procedure that might be helpful.

Students who make a career in this branch of social science are generally called political scientists and can lead to exciting careers in federal, state and local governments; law; business; international organizations and electoral politics.

Their job responsibilities primarily revolve around analyzing different areas of political behavior, including public administration, public opinion, taxation andoting. Apart from this, they generally carry out research on different public issues and political relations and resources. These research procedure can be both within a single country or internationally. However, the research and analysis process frequently includes judicial rulings, public opinion and decision-making. Adding to this, they also recommend solutions and at times perform research to make better decisions on matters that generally affect citizens, business and environment.

Employment Outlook

The job outlook of this domain actually seems to be very inspiring. In fact, as per the latest study conducted by the Bureau of Labor Statistic of the United States it is anticipated that in the next few years the jobs for political scientists will increase further. As per few experts, the overall employment is also planned to grow about as fast as the average for all occupations.

Salary Outlook and Other Benefits

Average awareness of political scientists completely depends on their education, experience and geographical position of the organization. The starting salary range for a political scientist average near about $ 27,000. Neverheless, with experience and higher educational success, the income may further increase to $ 65,000 or more. Adding to this, any graduate with a bachelor's degree in political science can enjoy a decent earning and may earn almost $ 2,500 more per annual than the average person having just a Bachelor's degree. Beside this, bachelor's degree holders can also move into force force as paralegals or administrative assistants. Moreover, political scientists employed by colleges and universities even get enough opportunities to add to their income by teaching summer school courses, writing books or doing consulting work. They may even enjoy several benefits, such as health insurance & retirement plans, paid holidays & vacations etc. depending upon their positions.

Required Educational Qualification

So, by now if you are looking forward making a career in political science or want to grow as a political scientist you need to have an advanced doctor degree in political science. If you earn a Ph.D. in political science, you may work as professors in colleges and universities. More of these these positions often lead to important service in schools, communities and the nation. Other than these, there are bachelor's and master's level programs in political science as well. While the graduate degrees in political science are respected by all employment sectors, the master's are highly appreciated by private and public agencies and a growing number of numerous non-profit associations.

Today it is definitely one of the few career options that may provide you the long-term job growth and meaningful rewards.

Do You Need Help Getting Patio Furniture Accessories?

It can be great when it comes to getting all of the furniture that you want for your patio and arrange it exactly how you want it. The furniture can help to fill up empty spaces brilliantly by making the most out of the space available.

The thing is that though no matter how much furniture you get for your patio, it can sometimes still look bare. This can be a problem to some people and they just do not know what to do about it. However one way that can help to create the look is by the effective use of accessories.

Using Accessories to Brighter Up Your Patio

By the right arrangement and use of accessories, it can really help to create an inviting mood and it also helps to make the most out of the furniture. You can create a nice and surreal area out on your patio with the combination of high quality furniture and accessories. However, which accessories should you use? Well there are quite a few different accessories that you can get for your furniture including: –

o Cushions

o Parasols

o Blankets

o Planters

o Wind Chimes

This is just a few things that you can get to help to spruce up your patio furniture and it is quite easy to achieve a great look as well. You can make the chairs extremely comfortable by using nice cushions and the best thing is that you can choose what materials and styles to go for. You may want to go for silk cushions which can offer even more luxury and help you to get the most relaxing time possible. It also helps to enhance the mood of the surrounding atmosphere and it can be something that you are proud of at the same time.

Be Creative with Your Patio Furniture Accessories

When you buy the accessories for your patio furniture it gives you a chance to be extremely creative in order to help create the look that you desire. There is so much that you can do to get the best look possible while offering maximum comfort at the same time. You could use absolutely anything that you like whether you use a planter, ornaments, clocks or even wind chimes to spruce up your patio furniture. The accessories are certainly something that can add to the overall look and they can even make the patio furniture look better.

As you can see you can get some great accessories and basically you can use anything that you like to help to create that perfect look to bring out the full potential of the patio furniture.